In summary:

We’ll make your roofing stress-free

In a little more detail…

The Pinnacle Promise:

No Inflated Costs

No more niggling doubts about what’s really going on up there. Clients appreciate our honesty, knowing we’ll only carry out and bill for work that needs to be done. You’ll receive a detailed, itemised quote (with pictures where relevant), meaning there are no unpleasant surprises along the way – and no more budget overruns.

On Time, Every Time

You need your construction site to run efficiently. We’ll work with you to make that happen. You’ll get a project timeline, and we’ll get started right away on meeting your high standards, keeping your project blissfully on-schedule.

Responsive Service

We’re just a phone call away. Communication is an essential element in every partnership. Expect an efficient reply to any queries before, during and after your project. When we say “We’re on top of it,” we mean it – in every way.

Sika Sarnafil: approved contractor

Nothing says “We do things properly” more clearly and loudly than opting for a Sika Sarnafil roofing installation. When only the very best will do, Sika Sarnafil is the ultimate choice – and it lives up to its reputation. We are honoured to be an approved contractor, ensuring a beautiful, durable and quality installation.

Proactive Project Management

My personal oversight at every project will keep yours running to schedule and budget. Frequent site visits, efficient communication, and a proactive approach are the elements you’ve been missing before you discovered Pinnacle Roofers.

Insurance-backed guarantee (IBG)

We’ll give you peace of mind – for up to 25 years! We’ve partnered with HomePro to offer an all-encompassing guarantee on our roofing works, giving the overused “We’ve got you covered” a whole new level of meaning.

A note from the director:

I’m Shulem Fried – a site manager turned roofing pro.
Over several years in my former role as a site manager for a London-based developer, time and again I saw how unreliable roofing contractors and shoddy work caused delays, cost overruns, and frustration at construction sites.

I founded Pinnacle Roofers determined to prove that roofing could be done well, on time, and within budget. Today we deliver The Pinnacle Promise at developments across London and the surrounding areas: a truly stress-free experience for time-pressed developers with high standards.

The secret to delivering the Pinnacle Promise every time?
My personal oversight at every project.

My previous experience as a site manager enables me to understand how the roofing works fits into the project as a whole, ensuring our team collaborates effectively with the others on site.

In 2019 we were privileged to become a Sika Sarnafil approved contractor, attesting to the impeccable standards of our work. We are proud to offer this internationally-acclaimed system and its unmatched quality to our clients.

As a company, we’re young enough to be nimble and enthusiastic – and old enough to know what we’re doing.
I’m looking forward to transforming your roofing experience!


It’s not just us! Here’s what our clients say:

The warranty included is excellent!

“Pinnacle Roofers’ quote was better than the others we received, and Shulem (the director) was always available throughout the project. The warranty included is excellent. Immediately after completing the first project at a development, we contracted Pinnacle Roofers for two more. I recommend Pinnacle Roofers to developers who want a warranty on the works, great communication, and a really nice team to work with.”

A. Klein
Director, Klifer Developments Ltd.

Peace of mind

“I’ve used Pinnacle Roofers a few times already and have always been really happy. I used to use my own team for roofing, but realised the need for a company that specialises in roofing. Pinnacle Roofers has taken all the stress out of roofing. Roofing is a big part of construction works, and now it’s just not my responsibility anymore. I know Shulem and his team will do the job properly at the right price, with an insurance-backed guarantee for peace of mind.”

C. Gertner

Honest and skilled

“Shulem is honest. He knows his stuff and I trust him to do only what actually needs to be done. I really appreciate the way he keeps me updated about the progress of the work. Nice work, nice service; it’s so convenient.”

David Dan

Blufox Estates

Highly Recommend

“Pinnacle Roofers tendered along with three other roofing contractors, but I got the best vibes from Shulem. Especially after the site visit, my site manager had the most confidence in Shulem’s understanding of what we needed and highly recommended going ahead with him. Indeed, Shulem is very responsive and communication is very good. The workmanship is good, the lads on site are polite, and Shulem himself is there to do a good job – not just grab the money and go. I certainly recommend Pinnacle Roofers.”

Canice Murphy

Managing Director, MBS Ltd.

Well-priced and reliable

“I met Shulem at a trade show and it was clear that he was a knowledgeable tradesman and would be pleasant to work with. I originally contracted Pinnacle Roofers for a site where an IBG (insurance-backed guarantee) was needed, but due to their being so reliable and giving us good prices and services, I now turn to Pinnacle Roofers even when I don’t need the IBG. Shulem is very knowledgeable about the roofing industry, he’s very decent to work with and communicates well, and his team know what they are doing. I would definitely recommend Pinnacle Roofers to colleagues looking for a reliable roofing company. “

Avi Kirsch

Director, Cherry Contractors

A stress-free roofing experience is just a click away.